This is a redesign
Without peeking on what do you think it's for?
That's right is a redesigned logo of a
People have not taken to it well
I'm not a designer but I think the re-designed logo is so poor I'm writing about it.
I'm not jumping on the bandwagon... nor do I care that this is a re-design of an academia's logo, one which has history and should have a logo that reflects that..... poppycock to that.
It's that the new logo does not and will not hold up to time. It seems to me that in ~5 years it may well look dated and in a WORST way than the current logo!!
It's like saying this
I loved Ocean's logo but if a University (say the Ocean University of San Francisco) had used this logo back in the early 90's I would be checking every states illegal University list as they MUST be illegal with that logo.
My problem with so much modern design is that it's so temporary, so shortsighted and so throw away. For many projects that's OK. For this project it's undoubtedly not.
Universities tend to out last our lives so the design should in my opinion bear that in mind.
Look at some classic design
It's not by chance that X years AFTER the original design occurred the essences of the original still remains. This ability is not achieved by chance. Instantly recognisable, instant classics.
From their design I'm not sure creative director Vanessa Correa and art director Kirill Mazin cognize this.